FARFETCH BRASIL
FATHER'S DAY 2023
For Father’s Day 2023, Farfetch Brazil celebrated uniqueness in all its forms. Under the concept "A FARFETCH for Every Father," the campaign highlighted how every father carries his own story — whether he's a businessman, a chef, an adventurer, an athlete, or an art lover. For every style, every personality, there’s a curated FARFETCH experience tailored just for him.
To bring this concept to life, we featured two powerful duos, each embodying a distinct father persona. Brazilian icon Edson Celulari and his son Enzo Celulari led the executive narrative, effortlessly styled in Ferragamo’s timeless sophistication.
On the fashion-forward front, renowned stylist Emerson Timba and his father, Antonio, brought fresh attitude in Casablanca — an exclusive "Only on Farfetch" label. Together, they redefined how personal style, legacy, and individuality are inherited.
Campaign results
+800k
VIDEO VIEWS ON INSTAGRAM
(+523% vs target)
+13k
LANDING PAGE VISITS
13
PR ARTICLES
(+333% vs target)
+$800k
GTV
