As a Graphic Designer at Farfetch Brazil, I was responsible for the art direction for key campaigns, focusing on bold visual storytelling that blends creativity with business objectives. My work spans across campaign concept development, key visual creation, and overseeing photoshoots — ensuring every asset aligns with the brand’s vision and resonates with our audience.

A strong part of my role lies in video editing and motion graphics, crafting content for social media, paid media, and institutional videos. I am responsible for developing visually impactful assets that amplify engagement and drive performance. For Black Friday 2023, I restructured the layout templates for paid media, resulting in significant increases in GTV and click-through rates. The success of this strategy led the global team to request additional creatives in Chinese, further expanding our impact.

I also manage the weekly curation and update of visual content for Web, App, and Meganav, ensuring consistency across all digital touchpoints. My role includes creating dynamic templates and assets for social media and online marketing platforms (Meta, Google, Criteo, RTB, among others), always pushing innovation with motion design elements.

Beyond paid and owned media, I actively contribute to social media initiatives, influencer collaborations, and PR campaigns, including the development of gifting materials and event assets. My approach combines sharp art direction, data-driven insights, and trend research — all aimed at delivering creative solutions that elevate brand visibility and performance.