VALENTINE'S DAY 2023 FARFETCH BRASIL
In 2023, Farfetch Brazil’s Valentine’s Day wasn’t just about romance — it was about rewriting the rules. Partnering with Miu Miu and iconic influencer couples Zaza Pecego & Maycon Felix, and Lucas Barreto & Mano Meinke, we spotlighted love in all its forms. Miu Miu’s latest collection, with its bold, genderless edge, set the tone — breaking boundaries as men confidently owned the brand’s signature style. Under the campaign’s theme, "The Dream Date", we invited the audience into the couples’ worlds, blending intimacy, fashion, and fearless self-expression.
Campaign results
+10k
Landing page visits
(+32% vs target / +65% YoY)
+100k
INFLUENCER REACH
+200k
REACH IN SOCIAL MEDIA
+3.5M
REACH IN PAID MEDIA
Visually, we brought a nostalgic twist: black and white photos inspired by vintage photo booths contrasted against Miu Miu’s modern, daring aesthetic — striking the perfect balance between old and new.
I took charge of the shooting direction, crafting the creative vision on set to ensure every frame captured this bold energy. I led post-production, refining images for social media and editorial, maintaining a sharp, cohesive visual identity. Additionally, I designed the landing page, structuring it to deliver a seamless, high-impact digital experience.
