CHILDREN'S DAY 2022 FARFETCH BRASIL
In 2022, Farfetch turned Children’s Day into a universe of possibilities with the campaign "Create your universe, create with FARFETCH." More than just a celebration, it was a strategic moment to spark imagination, attract new visitors, and elevate GTV. By blending creativity with commerce, we positioned the kids’ category as a key driver of growth — transforming the festive period into a high-performing highlight of the year.
To bring this universe to life, we joined forces with artist ACID VK, who infused the campaign with bold, crayon-inspired illustrations. Together with our team, he crafted a series of vibrant, cosmic visuals that channeled childhood creativity — turning every stroke into a playful invitation to imagine, explore, and create.
Campaign results
+10k
Landing page visits
+$18k
GTV (+288% YoY)
+124k
REACH IN SOCIAL MEDIA
+1M
REACH IN PAID MEDIA
I led key aspects of the "Create Your Universe, Create with Farfetch" campaign, ensuring every detail embodied the creative vision. I oversaw the co-creation process with artist ACID VK — from concept to final illustrations — bringing bold, crayon-inspired visuals to life, rooted in childhood imagination.
I also managed the production of the press kit, coordinating with suppliers on custom boxes, cards, and stationery. On the digital front, I directed the landing page structure, defining modules and curating visuals for a cohesive experience. Additionally, I supervised the shooting, image treatment, and edited assets for paid media and social media.
The result:
Over 1 million reach in paid media, 124K organic reach on social media, and a significant increase in GTV. The press kit generated organic buzz, with influencer posts — including Brazilian celebrities Giovanna Ewbank and Sabrina Sato — further amplifying the campaign’s success.
Videos for Social Media
